What We Believe
We’re developing today’s teams as if it were the 1960s.
Organizations and the world they operate in have moved on.
Stop all the happy talk about teamwork and start focusing on stronger collaboration.
The words, “team” and “teamwork” have become hollow jargon.
Intentional collaboration depends on tapping into individual motivations
Shared work must be as clear and compelling as people’s individual tasks.
Irresistible collaboration includes shared goals, but it relies on shared work.
Shared goals matter, but not as much as you might think.
To collaborate better, collaborate less.
Collaboration is used only where it will add demonstrable value.
Trust and stronger relationships are important but they’re not the starting point.
Connect relationship building to specific tasks that team members care deeply about.
Learning—the only form of sustainable team spirit.
Learning together becomes the source of incredible energy.